Three moments where interest stalls.
Interest in augmentation isn't the hard part. Holding on to it is. Below are three ideas, each aimed at a moment where a woman who already wants this tends to stall.
Where she gets stuck, and what could keep her moving
A working hypothesis of the patient journeyWhat I'm noticing: Mentor doesn't need to create the interest. It needs to be there for the questions women already have once the interest exists, however they got there: a friend, a feed, a surgeon or the app.
The Mentor Confidence Kit
Size is the fear that keeps coming up: too big, too small, "will it look like me?" A photo or a simulator helps her imagine it. A kit would let her live with it before she ever sits down with a surgeon.
Could Mentor create an experience women actually want to receive, use and talk about?
One box, six jobs
Conversion
It takes the fear out of size. She arrives at the consult having already tried it, not just guessed.
Acquisition
It gives Mentor something only Mentor offers, and something worth promoting that isn't another before-and-after.
Earned media
Unboxing is a format creators already love. It's visual, personal and easy to share without a paid post.
Surgeons
It gives practices something useful to hand prospective patients, and a reason to mention Mentor early.
Data & CRM
It opens a real relationship. She shares size preferences and timing in exchange for something she wants.
Partnerships
It works as a platform: a premium bra brand partnership, a financing partner, and a version adapted for reconstruction.
- Do women who try sizes at home book, and choose Mentor, at a higher rate than women who only use the simulator?
- Would surgeons welcome it, or see it as stepping into the consult?
- Which route (paid, surgeon-given or credited) keeps it premium without turning it into a giveaway?
Financing, before the point where intent dies
When total cost is a barrier, it usually shows up before the consultation, and the patient simply goes quiet. By the time a practice mentions a payment plan, she may already have stalled.
What I'm noticing
The price she hears is a total, somewhere in the high thousands. RealSelf reviewers report around $8,000 for augmentation. The number she can actually plan around is a monthly one.
The category has already started down this road. Allergan announced a co-marketing agreement with PatientFi for Natrelle financing back in 2023. So the question isn't whether financing belongs in the story. It's who can turn it into a brand moment rather than fine print.
The partner's name matters. A brand she already uses at checkout, whether an Affirm- or Klarna-type partner or a J&J-backed option, brings familiarity, trust, co-marketing and reach, not just a loan.
Illustrative only: $8,000 over 24 months at 0% APR. Actual terms would depend on the partner and on approval.
Could financing itself become an acquisition and conversion tool, not just a way to pay?
- Where do app users drop off today, and how many of them never reach a consult at all?
- Would showing a monthly figure early bring in more consults, or just more price-shoppers?
- Is there appetite for a named consumer partner, or does it need to stay practice-led?
Does the promise feel as strong as the name?
"Promise" may be the best word any implant brand owns. It speaks straight to the question underneath every decision: what happens if something goes wrong?
| Standard gel coverage | Mentor | Natrelle | Motiva |
|---|---|---|---|
| What she hears | MentorPromise | ConfidencePlus | Standard Coverage |
| Rupture | Lifetime replacement, plus up to $3,500 for 10 years | Lifetime replacement of both implants, plus up to $3,500 for 10 years | Lifetime replacement, plus up to $3,500 for 10 years |
| Capsular contracture Baker III/IV | Up to $2,000 for 2 years10 years with the $300 Enhanced plan | Replacement for 10 years, plus up to $2,000 for 2 years | Replacement for 10 years, plus $2,000 |
| Named beyond that | — | — | BIA-ALCL: lifetime replacement, plus $7,500 |
Say it in one sentence
A plain-English promise she could repeat to her partner, with everything else a click below it. Show it in the app, on social and in the kit, long before surgery.
Make the best version the default
If ten-year capsular contracture cover sits behind a $300 upgrade, could it simply be included? Then the coverage would feel as strong as the name.
Put the promise in her phone
A digital implant card in Apple or Google Wallet: her implant details, her coverage and a way to reach Mentor. It turns a warranty into a relationship that lasts ten years or more.
- How many patients register today, and how many buy Enhanced?
- Do patients or surgeons bring up the warranty when choosing between brands?
- What would Legal and Regulatory need before the promise could be said more simply?
These are observations from the outside.
You and your team know where the real constraints are. I'd welcome the chance to test these ideas against what you're seeing, and to find the one worth piloting first.
Sources, checked September 2026: MentorPromise (US) · Natrelle ConfidencePlus summary · Motiva US coverage · PatientFi and Allergan (Oct 2023) · RealSelf reported average cost. Program terms have conditions and limits; always check the current terms. The mock-ups are concepts and are not affiliated with or endorsed by Mentor.